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Swiss Pavilion

 

The Expo sub theme of “rural-urban interaction” and its significance for Switzerland

There is a strong awareness in Switzerland of the importance of an intact interaction between the urban and rural worlds, given the country’s geographic situation. Switzerland is facing up to the challenge of sustainable urban development, taking in solutions for the protection and maintenance of the natural habitat, while at the same time improving the conditions for living in the urban environment.
The interaction between the urban and rural spheres can be compared with the theory of yin and yang in our host country, China, according to which all the elements are in a permanent dynamic balance with one another and complement one another. A free-flowing and healthy interaction between the two poles is the fundamental precondition of a sustainable and harmonious development respecting the equilibrium with ecological, economic and social aspects.

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Architectural bridges between the urban and rural spaces

The symbiosis between the urban and rural environments is also embodied in the architecture of the Swiss Pavilion. The design created by Buchner and Bründler Architects of Basel presents a hybrid construction of technology and nature, uniting city and countryside and maintaining a balance between them. The building’s fundamental structure is comprised of a generously dimensioned roof covered in vegetation and two load-bearing cylinders. The space under the roof and the two cylinders inside the pavilion constitute the urban space. The impression of this urban space is deliberately amplified both physically and acoustically, and further weight is added to the impression by the flow of visitors, who are guided through the pavilion up and then down a system of spiral ramps in the shape of a double helix.Acting as both a complement and a contrast to this is the roof with its mildly undulating topography and its vegetation cover, represented as an open, tranquil landscape flooded with light. The element providing the link between the two spaces is the chairlift. It transports the visitors up out of the heaviness of the city into the lightness of nature and then back again..

The exhibition on “rural-urban interaction”
The Swiss Pavilion presents Switzerland through an exhibition dedicated to the Expo sub theme of “rural-urban interaction”, which is the brainchild of the Element Design company. Human beings,
nature and technology are in balance with one another in the overall concept for the pavilion’s exhibition.

The exhibition elements in the official Swiss Pavilion

Interactive intelligent façade
The interactive and intelligent façade of the official Swiss Pavilion shows in a playful manner how much unused energy there is all around us.
The façade surrounds the pavilion like a woven aluminium curtain, which the visitors walk through at four points during their tour and which they can enter in the urban space on the pavilion’s ground floor. Large polycarbonate discs with a diameter of  approximately 20 cm are fastened to the curtain’s mesh. Each element in the façade contains an energy generator, a storage medium and an electrical load in the form of an LED. The energy produced is rendered visible as white flashes, which are triggered to react to pavilion’s changing surroundings, such as the sunshine and flashes from visitors’ cameras. In
this way, the energy enfolding the official Swiss Pavilion is visualised directly, and the visitors are made aware of its existence. Given that each cell is autonomous, the system is subject to a certain degree of unpredictability, which is expressed in patterns of flashes created by chance. The façade remains active to some extent even at night, thanks to the energy storage devices in each of the
individual cells.

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“Face to Face”
Twelve Swiss citizens, shown in real-life size on electronic screens, stand facing the visitors. They tell them of their visions for the future, their aspirations and their dreams. This installation focuses on responsible individuals, who are the precondition for a healthy and sustainable future. In addition to a few selected, well-known Swiss personalities from business, politics and culture, the other Swiss
characters were chosen from the population at large on the basis of demographic criteria to reflect the diversity of Switzerland and its people.

Swiss Ministories
Spaced out along the whole route of the itinerary through the pavilion’s exhibition, a total of fifty 3D viewers, positioned along the ramps, show the visitors three-dimensional pictures of innovative and sustainable Swiss achievements. They show tangible solutions implemented in Switzerland on the subjects of air quality, water quality, sustainable construction and public transport.

Large projection “The Alps”
The large projection “The Alps” is a joint production by Holcim and Switzerland Tourism. The film on show in the Swiss Pavilion is an abridged version of the original, which has been specially edited for the gigantic projection surface. The film, which is in the form of a seven-minute continuous loop, shows large-format footage of deliberately slow-moving countryside images from Switzerland, which give the viewers sufficient time to linger over their details. The film demonstrates the omnipresence of the mountains in Switzerland, whose beauty there is no denying on the one hand, but which represent a rough and difficult habitat for human beings on the other hand.

Chairlift ride to the roof of the Swiss Pavilion
The ride on the chairlift transports the visitors up out of the heaviness of the city into the lightness of nature, where they hover above the green, flowering meadow covering the roof of the pavilion. In this
way, the pavilion places the basic Expo-2010 themes of sustainability and the quality of life in a consistent cycle. The ride lasts about four minutes, and an acoustic installation adds further emphasis
to the visitors’ impressions.

 

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Practical Information

  • Architect: Mr Andreas Bründler, Buchner Bründler AG, Basel, and Mr Andreas Hunkeler, element gmbh, Basel
  • Surface: 4000 sqm
  • Highlights: rural-urban interaction
  • Contact information: Commissioner General, Dr. Uli Sigg
  • Online pavilion: Visit the Swiss Online Pavilion or Pavilion Website!
  • Urban Best Practices Area : Basel & Geneva & Zurich
The Expo sub theme of “rural-urban interaction” and its significance for Switzerland
There is a strong awareness in Switzerland of the importance of an intact interaction between the
urban and rural worlds, given the country’s geographic situation. Switzerland is facing up to the
challenge of sustainable urban development, taking in solutions for the protection and maintenance of
the natural habitat, while at the same time improving the conditions for living in the urban environment.
The interaction between the urban and rural spheres can be compared with the theory of yin and yang
in our host country, China, according to which all the elements are in a permanent dynamic balance
with one another and complement one another. A free-flowing and healthy interaction between the two
poles is the fundamental precondition of a sustainable and harmonious development respecting the
equilibrium with ecological, economic and social aspects.
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